Trailers
In the quest for the most innovative channels in customer acquisition, the newest addition to Appco Group Ireland’s events division is the introduction of Trailer Marketing.
Trailer Marketing is the most flexible and innovative form of site marketing currently available, offering superior geographical roaming ability. The key to the success of trailer marketing is the ability to bring the Field Representatives directly to the customer, sourcing high footfall locations and monitoring the customer acquisition, moving location as and when needed to ensure maximum acquisition potential.
We are currently testing this route to market within the energy division and will be rolling this out to each of the residential divisions in the coming few months.