Appco Group Ireland has been professionally and effectively informing customers of the importance and benefits of home security. We work closely with our clients to produce fantastic results in customer acquisition campaigns for wirefree monitored alarm solutions.
Although this sector is a lower-volume market, it is a high-value channel, and a growing market around the nation. Our sound methods of Face-to-Face marketing secure many customers our clients would otherwise be unable to reach through traditional advertising.
eircom PhoneWatch has introduced and launched a number of new initiatives in the Security Division directly through us including Closed Circuit Television (CCTV). The routes to market in the security division include Face-to-Face residential acquisitions, events and trailers.
eircom PhoneWatch is one of our longest standing commercial business partners, which started in October 2003. Coming up to its seventh year in operation, the campaign has been extremely consistent in its growth.
eircom PhoneWatch Testimonial
eircom PhoneWatch was established in 1991. Based on the company’s range of wirefree products, nationwide network of dealers and installers, and their monitoring service, together which are unique in the industry, eircom PhoneWatch has risen to become the market leader in monitored home security.
The relationship with Appco Group Ireland commenced in 2003 and offered eircom PhoneWatch the opportunity to enter new markets with new product offerings, without affecting the company’s core positioning.
The relationship was facilitated and developed through the Marketing Company Blackwater Advertising Ltd, under the guidance of James O‘Grady, and to date has grown steadily.
In August 2003, the first location in Dublin was opened, following early successes and high increases in profit, subsequent locations were added, which now deliver strong growth with over 21,000 alarm systems now installed, coming from the Appco Group Ireland network.
Appco Group Ireland have consistently provided high levels of professionalism, quality and volume, enabling eircom PhoneWatch to market a product package to a new and previously under serviced market.
eircom PhoneWatch look forward to enhancing the relationship with Appco Group Ireland through continued growth and the achievement of all future goals.